Privacy Policy

Ironwood Life ("we," "us," or "our") is committed to protecting the privacy of individuals who visit our website and use our tools and services. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

1. Information We Collect

We collect information you voluntarily provide to us, including:

• Contact information — your first name, last name, phone number, and email address when submitted through our lead form.
• Quiz responses — your answers to our Final Expense Estimator questions, including preferred arrangement type, service type, age range, and current coverage status.
• Usage data — standard web analytics information such as browser type, device type, pages visited, and referring URLs, collected automatically when you visit our site.

We do not collect Social Security numbers, financial account numbers, or health records through this website.

2. How We Use Your Information

We use the information we collect to:

• Contact you by phone, text message, or email regarding final expense insurance coverage options you may qualify for.
• Provide you with a personalized cost estimate based on your quiz responses.
• Follow up on your inquiry and answer questions about our products and services.
• Improve our website, tools, and user experience.
• Comply with applicable legal and regulatory obligations.

3. TCPA Consent & Communications

By submitting your information through our Final Expense Estimator, you expressly consent to receive calls, text messages, and emails from Ironwood Life and its licensed agents, even if your phone number appears on a federal or state Do Not Call registry. You understand that:

• Calls or texts may be made using an automatic telephone dialing system or prerecorded voice.
• Message and data rates may apply to text messages.
• Your consent is not a condition of purchasing any insurance product or service.
• You may opt out of text messages at any time by replying STOP.
• You may opt out of email communications at any time by clicking the unsubscribe link in any email we send.

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

• Licensed insurance agents affiliated with or contracted by Ironwood Life who may contact you regarding coverage options.
• Service providers who assist us with website hosting, CRM, email delivery, or analytics — under confidentiality agreements.
• Legal authorities when required by law, court order, or to protect our legal rights.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. If you would like your information removed from our records, you may contact us using the information below.

6. Cookies & Tracking

Our website may use cookies and similar tracking technologies to understand how visitors use our site and to improve your experience. You may disable cookies through your browser settings; however, some features of our site may not function properly as a result.

7. Children's Privacy

Our website and services are intended for adults age 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.

8. Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your state of residence, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing communications at any time.

To exercise any of these rights, please contact us using the information in the section below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: